When was the last time you did an SEO audit of your website? Organic search should be one of the top, if not THE top, way that your potential customers find you and it’s FREE!   Great content & a technically optimized website WILL add up to an increase in your organic lead generation.    Don’t forgo FREE traffic because your website it not optimized for low funnel organic search.     For starters- the listing sites such as Google Business Profile (Formerly Google My Business), Bing, Yelp, Apple Maps etc should be optimized. Additionally, with Google algorithms constantly changing, it is imperative that you stay on top of necessary optimizations like alt image tags, size compression, new API’s for maps, meta tags & descriptions, links, Htags, Schema for voice search, bottom funnel content marketing and more.  We don’t game the system – we just help to ensure that customers find you organically and help you lessen your dependency on paid advertising.  SEO is not just a throw away add on, it should be at the top of your list in importance not just for onpage SEO, but ensuring that all technical aspects of your site are buttoned up as well.

For more details on Local Automotive Search Engine Optimization, see our blog article for specifics on optimizing your dealership for maximum organic lead generation.