What is Hyperlocal search?

Basics of local/hyperlocal search : a search done in a specific  (local) area to find a local business – for example:  a service business (HVAC company, doctor, dentist, auto repair,etc) as well as local restaurants, retailers and any other local product or service.   These are searches that often start with where? what? or have ‘near me’ in the search query.  Often map results with be the 1st thing that appears on the results page.  Optimizing your offsite listings including Google My Business, Apple Maps, Bing, Yelp and the other citations are important for Google to recognize you as a local business.  Have you optimized your website pages with Geo Targeted areas that indicate to Google and other search engine that you are a local business?

If you have a physical location where you would like customers to come to visit, the basics of all of your SEO should be hyper-local search.  Since most people have locations identified when searching via phone or desktop, Google or Bing will typically serve up the most relevant search by location.