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Additional Resources

27
Oct

FeaturedWhere are the People Buying Cars

Please check out this Carfax Video I have posted called Where are the People Buying Cars

29
Sep

FeaturedBasics of Organic Search Engine Optimization starts with Local search

What is Hyperlocal search? Basics of local/hyperlocal search : a search done in a specific  (local) area to find a local business – for example:  a service business (HVAC company, doctor, dentist, auto repair,etc) as well as local restaurants, retailers and any other local product or service.   These are searches that often start with where? what? or have ‘near me’ in the search query. …

26
Dec

How do I attribute ROI to my digital advertising?

What is the best attribution model for marketing ROI? The best attribution model for marketing ROI will depend on your specific business goals and the types of marketing channels and campaigns you are using. Some common attribution models include: It’s important to consider the strengths and limitations of each attribution model and how they align with your business goals. It may also be helpful…

01
Dec

7 steps to help you get more traffic from your Google Profile (formerly Google my Business) listing(s)

Optimizing Your Auto Dealership Google Business Profile In the ever-growing presence of technology and online information, tools like Google Business Profile are more critical than ever in connecting your customers to your business and product offerings. With search engines becoming more complicated and dependent on proximity and location, implementing an effective SEO strategy is one of the vital aspects of drawing in new customers…

01
Dec

Optimizing your dealership for maximum organic lead generation

Local SEO Tactics for Auto Dealership Traffic and Sales Bottom line, if you want to sell vehicles, you first have to figure out how to get auto shoppers in your local market to find your dealership. There are some essential tools to generate organic traffic so you don’t have to overspend on marketing!  In working with our auto dealership clients, one question always comes…

27
Oct

What is Voice search?

Comment start Basics of voice search: conversational search using any device where you can speak your question. Without a doubt, the voice search will become the dominant way people search in the next couple of years. This would include devices such as Siri, Google Voice, Amazon Alexa & Echo, Google Home, etc. About 22% of these searches have local intent (ie where is? near…